June 13, 2020
Three friends, Tom, Dick, and Harry decide to open a confectionary that makes muffins. They have a secret recipe for cooking muffins 😋 which makes muffins tastier and cheaper than the other muffin brands in the market.
The three musketeers 🏹 have a good product and now they are ready to make a pile of money. They opened their shop and waited and waited and waited for the customers to come but no one came. They were perplexed 😕 and pondered upon the cause. Then they came to know that a very few people know about their confectionary.
What could be the reason? After pondering on it for a while they realized that they put all of their efforts into making their product better but very little time was devoted to the marketing. They realized that due to the lack of proper marketing, even a good product suffered.
Moral of the story is: proper and targeted marketing is very important in today’s world for a business to succeed.
One of the major means of marketing is the internet i.e. online presence of an organization is very important. If you ask top companies that what is more important for them than their website and online presence, the answer will most probably be — NOTHING. You do want to tell the world — who you are and what you do.
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
To facilitate this, Adobe Marketing Cloud (or Adobe Experience Cloud) is an amazing platform. Adobe’s marketing suite takes care of various aspects of digital marketing. It has tools like Adobe Campaign, Adobe Analytics, Adobe Target and Adobe Experience Manager (AEM) that cover end to end every need in Digital Marketing space.
In this article, we will dive deep into AEM only. We will discuss what it is and why do enterprises need it.
At very high-level AEM is a content management system (or CMS) that is capable of building websites along with mobile apps, forms, and online communities.
It provides the maximum abstraction which allows the non-technical digital marketers to give the desired look and feel to their websites as per their respective business needs.
Along with this, all the digital assets of an organization can be managed in one place. Stuff can be organized by using workflows.
AEM provides the capability of the real-time preview of the content on the website by incorporating WYSIWYG (what you see is what you get) system. By storing an organization’s digital assets in one place, it becomes easy to manage them.
AEM can tag, catalog and organize all digital assets, so they are ready to use and available as and when needed.
AEM is made up of mainly following features -
For more information on sites, see this.
For more information on assets, see this.
To know more about projects, see this.
See this, to know more about the features AEM communities provide.
Also, see this for more information.
After knowing, what is AEM in the above section, we will be discussing why do we need it?
AEM lets the organization store their content in the cloud which can be accessed by its members anywhere in the world at any time. This increases productivity and efficiency.
This lets the users tag their assets and modify the metadata of the assets which gives easy access.
This enables the users to search anywhere in the repository in no time. The users can search using various filters which are easily configurable.
This feature provides the maximum content reusability and allows the common content to be replicated in the multiple sites in no time. Configuring them is quite easy.
This allows an organization to give appropriate permissions to create, read, update, delete in the AEM to different users.
It is very easy to integrate AEM with other Adobe Experience Cloud solutions such as Campaign, Analytics, Target etc. This allows taking full advantage of various Digital Marketing solutions and increases productivity.
These are a few features that make AEM as a favorite choice for Content Management System based applications. For more reasons to use AEM, see here.
In this post, we discussed high-level details about the Adobe Experience Manager and why is it a buzzword in the digital marketing space. This post sets the foundation of the intent of using AEM as a CMS. In the next post, we will see the basic building blocks of AEM and more technical details.
I would love to hear your thoughts on this post and would like to have suggestions from you to make this post better.
Happy Learning 😊 and Namaste 🙏.